NEW HEALTH CRAZE CO YO LAUNCHES IN THE UK

CO YO, an award-winning new Coconut Milk Yoghurt, is the only non-dairy, non-soya yoghurt available in Europe.

Made uniquely with freshly squeezed cream from the white flesh of coconut, CO YO provides health benefits and a fresh taste.

With no added sugar, preservatives or additives, CO YO is designed to appeal as a guilt-free treat with all the natural health qualities of coconut, containing 150 calories per 100g serving and 0g sugar.

Despite its creamy texture, CO YO yogurt is 100 per cent dairy, lactose and gluten free, and is suitable for vegans.

It is available in five different flavours: Natural, Raw Chocolate, Mixed Berry, Mango and Pineapple.

CO YO is looking to become a cult new food trend in the UK,

CO YO is looking to become a cult new food trend in the UK, with interest from bloggers and early adopters for this new category.

CO YO is Winner of the Free From Food Awards 2012 and Winner of Natural & Organic Awards 2012 for ‘Best Special New Diet Product’.

Coconut is now recognised as a “super food” with everyone from Madonna to Erin O’Connor and Rihanna reaping the nutritional benefits for both health and beauty.

UK Founder and Nutritionist Bethany Eaton first discovered the CO YO concept in Australia while researching dairy-free alternatives for her clients.

She said: “Coconut is very nutritious, satisfies hunger really well and also increases the metabolism.

“Unlike soya, which some people find hard to digest and can be an acquired taste, CO YO is simply delicious – heaven in a mouthful!”

COYO is available in 400g, 250g and 125g sizes nationwide via Ocado (from August), as well as from Selfridges, Wholefoods Market and Planet Organic stores, and numerous independent health stores and delis around the UK.

COYO retails in the UK at £4.99 for 400g, £3.49 for 250g and £1.99 for single serving pots.